Marketing EDA by Daniel Payne

My Consulting Value

I will accelerate your EDA business success with marketing and training services like:

Competitive Analysis Data Sheets Go To Market Plan Lobbying Pundits Marketing Requirements Packaging Positioning

Pricing Roadmaps Sales Training Social Media Surveys Verilog Training White Papers

My work can be conducted in stealth mode or out in the open to fit your project. Connect with me on: LinkedIn, Plaxo, Twitter, Google Groups or Blog at Chip Design Magazine.

My blog at

Cadence Virtuoso Update
On July 16th I met with three Cadence people in Oregon to get an update on the Virtuoso product line, the  leading IC layout and design environment in EDA: John Stabenow, Marketing Group Director, Virtuoso Platform David Desharnais, Group Director, Product Management Jeff Berry, AE Q: Where does Virtuoso fit into EDA360? A: Virtuoso is part of the Silicon Realization [...]
Cadence is still #2 in EDA and IP Revenues
I just had to post something in response to what I heard from Gary Smith at DAC and now on Twitter. Gary is saying, “Mentor is #2 in EDA Revenues,  passing Cadence (using our special numbers that omit design services)”. Plenty of fans are re-tweeting the same line. It’s simple to just look up the public [...]
EDA Users doing RF IC Design
I met Stella Mandehou in my social network and she is part of a group of five MBA students conducting a survey for EDA users doing RF IC design. If you could help out and complete this brief survey it would make her day (maybe even give her a good grade). Here’s the intro: We are a team [...]
SPICE and FastSPICE, Podcast from DAC
In case you didn’t visit DAC 47 in Anaheim, California to see the SPICE and FastSPICE panel session, you can still listen to me moderate the three panelists: Pierluigi Daglio – STMicroelectronics, Agrate, Italy Aaron Barker – Oracle, Broomfield, CO Jin-Qin Lu – Atheros Communications, Inc., Santa Clara, CA 44 minutes of stereo audio:
EDA Consortium, Market Statistics Service
The following information is supplied by EDAC and shows an increase in total revenues of 4.6% in Q1, 2010. Remember that this includes IP plus EDA tools. Each quarter, the EDA Consortium publishes the Market Statistics Service (MSS) report containing detailed revenue data for the EDA industry. The report [...]
EDA Networking in Oregon: July 9th, 5:30PM-7PM
Friday networking July 9th, 2010 5:30PM ? 7PM ( drinks and finger food after work) Olive Garden Restaurant, Lake Oswego. Discussion Ideas · DAC Conference, attendance down 25% so does it matter? · Carl Icahn is still after Mentor Graphics · Would you take an RF EDA survey for an MBA project? Contact Stella Mandehou on [...]
DAC47 Attendance Down 25%
As you can tell by my title I don’t spin the numbers for our industry’s most popular trade show, so take a look at attendance over the past four years to see how the recession is slowing down for DAC : DAC46 in San Francisco last year had a respectable 7,996 total people (vendors, exhibit attendees, [...]
SPICE update from Mentor
I talked with See-Mei Chan, Technical Marketing Manager at Mentor this morning because we couldn’t connect in Anaheim earlier this week. I wanted to better understand what is new with Eldo, the SPICE circuit simulator at Mentor. Q: How is Eldo different than BDA or Cadence APS? A: We added multi-threading to Eldo two years ago but [...]
How to Draw a Crowd at DAC
ChipEstimate has savvy marketing and knows how to draw a crowd at DAC: 1) Get a big booth 2) Announce an iPad give away 3) Repeat often
Coolest Car at DAC
What do cars have in common with EDA? Well, nothing really, however this booth of IC Manage gets the Coolest Car award from me:
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