emaEMA has been selling the OrCAD product line to PCB designers for several years now so it makes sense as they broaden their product lines to add the Aldec tools.

aldecMy only question about this kind of distribution agreement is what happens to channel conflict between Aldec’s existing sales channel and the new EMA channel.

Telesales is alive and well in EDA for tools priced under $30K per seat. OrCAD was a pioneer in making telesales work in the PCB side of EDA.

Altium is another EDA competitor to Aldec in this segment that uses resellers.